Local BusinessLocal Events November 20, 2023

5 Reasons to Shop Local This Holiday Season

5 Reasons to Shop Local This Holiday Season

The holiday season is a special time to celebrate, give back, and support the people and places that make our communities unique. One meaningful way to do this is by shopping locally. Supporting local businesses doesn’t just make your holidays brighter—it strengthens your community and helps those around you thrive. Here are five great reasons to shop local this holiday season!


local shop owner hands a bag to a customer

1. Strengthen Your Local Economy

When you shop locally, you’re directly contributing to the well-being of your community. Local businesses are owned by your neighbors, and the dollars you spend help sustain them, their employees, and their families.

According to studies, nearly 50% of every dollar spent at a locally owned business is reinvested back into the community—compared to just 14% at national chain stores. These funds support local services like schools, fire departments, and road maintenance, ensuring your community continues to flourish.


Gifts in bags decorated for Christmas

2. Discover Unique, Handcrafted Gifts

Looking for something special this holiday season? Local businesses often carry unique, handmade, or one-of-a-kind items you won’t find in big-box stores. Whether it’s a handcrafted piece of jewelry, a locally roasted coffee blend, or an artisan-crafted ornament, local shops give you the chance to gift something truly personal.

Not only are these gifts unique, but they also reflect the identity and creativity of your community. By shopping locally, you’re celebrating the talent and craftsmanship of local artisans.


3. Enjoy a Better Shopping Experience

Small business owners are passionate about what they do. When you visit a local shop, you’re likely to find owners and staff who genuinely care about their craft and are eager to help you find exactly what you need.

Many local stores offer personalized service, taking time to answer your questions and guide you through your options. This personal touch creates a warm, welcoming shopping experience you won’t easily find in crowded big-box stores.


4. Make an Impact on the Environment

Shopping local is not only good for your community—it’s good for the planet. By visiting nearby businesses, you reduce the need for long car rides and the associated carbon emissions. Additionally, local businesses source many of their products from nearby suppliers, reducing the environmental impact of transportation.

Local shops also tend to consume fewer resources than large retail chains, making them a more sustainable choice for holiday shopping. Every small action contributes to a healthier planet!


2 clear mugs with whipped cream toppings on a table next to a small business Saturday Sale sign.

5. Invest in the Future of Your Community

When you support a local business, you’re helping it grow and thrive. Strong local businesses mean a stronger local economy, more jobs, and more vibrant neighborhoods.

Beyond making a purchase, consider leaving a positive review or recommending your favorite local shops to friends and family. Word-of-mouth recommendations and online reviews can make a big difference for small businesses that may not have the budget for extensive advertising.


This Holiday Season, Shop Local!

By shopping locally, you’re making a meaningful difference in your community while finding thoughtful gifts for your loved ones. Let’s celebrate the season by giving back to the people who make our neighborhoods special.


Sources

The Vibrant Team: Why Shop Local This Holiday Season

New Mexico Magazine: 5 Reasons to Shop Local on Black Friday & Cyber Monday

CFMIMO Blog: Reasons to Shop Local