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Attracting Buyers During the Winter Season
There is no denying that the best time to buy and sell is when the market is booming in the spring and summer. However, selling during the winter season is not impossible! It’s actually becoming more common. Follow the tips below to ensure your home is inviting and enticing to buyers during the colder months of the year.
- Now that winter is here and the trees are bare, it is even more important to make curb appeal a priority because your home is more exposed and visible to passersby. Be sure to touch up the paint and clean the gutters to improve the appearance of your house. It is also a good idea to keep prospective buyers’ safety in mind by clearing snow, ice, and leaves from your walkways and stairs.
- Try to make buyers feel warm and cozy when they view your home. If you have a fireplace, consider lighting a fire or a few candles throughout your home (nothing too strong, of course) to create an inviting atmosphere. As a nice finishing touch, consider baking some tasty treats and offer hot cocoa or cider to buyers as they tour your home.
- Having high-quality photographs of your home is even more important during the winter months than at any other time of the year because homebuyers are more likely to do their house hunting from the comfort of their homes. If possible, it is also good practice to include a summer or spring photo of your home when listing it on the market so buyers can see how the yard and foliage look all year-round.
- It is also encouraged to offer a virtual tour of your home. Due to weather and travel plans, you may experience less foot traffic during the holiday season. A video tour could potentially attract buyers who are not available to tour your home physically or may not want to risk driving in a snowstorm.
Sources:
https://justo.ca/blog/selling-your-home-in-winter
